Most real estate companies live or die by referrals. We are not saying to stop doing referrals, referrals are one of the best prospects to work with. What we are saying is there is no predictability with referrals and it is not scalable.
Have you used any of the following for your business: Radio, Newspapers, Billboards...etc.
If so, let me ask you did you get any results? Could you see how many people saw it? Could you measure how many people took the call to action? Probably not.